Founded in 2021 in The Hague, Netherlands, SPĒXS initially set out with a mission to revolutionize the boutique fitness industry—a sector where many businesses struggle to survive beyond their first five years. By leveraging cutting-edge marketing strategies and a deep understanding of the customer journey, SPĒXS provided unparalleled consultancy services designed to help fitness businesses thrive. As SPĒXS grew, the company expanded its offerings to include tennis-specific training, becoming a driving force behind tailor-made programs that promote holistic athlete development

Darja Sumska, the founder of SPĒXS, envisioned creating a platform that would bridge the gap between sports performance and business consultancy. With her background in International Sport Management from The Hague University of Applied Sciences, she combined her expertise in fitness and tennis coaching and strategic planning to launch SPĒXS. Her goal was to help athletes and fitness businesses achieve their highest potential through evidence-based practices and innovative strategies.

One of the key milestones in SPĒXS’s journey was the creation of two distinct sections: SPĒXS Hub and SPĒXS Lab. SPĒXS Hub focuses on providing business consultancy services to fitness businesses, while SPĒXS Lab offers specialized training programs for athletes, particularly tennis players. This dual approach allows SPĒXS to address both the business and athletic needs of their clients, fostering a comprehensive development environment.

SPĒXS is more than just a fitness or consultancy service; it is a driving force for its clients. The company’s name reflects its commitment to excellence and innovation, continually propelling clients towards their goals with personalized support and cutting-edge strategies. Through its holistic and results-driven approach, SPĒXS aims to empower individuals and businesses to excel in their respective fields.